Disney Halloween

For Disney+ and Hulu’s Halloween promotion, our team created a series of digital out-of-home ads shown on massive screens across the country, including Times Square, Penn Station, JFK Airport, and The Grove.

My Role: I worked on several of the animated spots (4–6 total), contributing animation, compositing, and adapting assets for different screen formats. This included standardizing graphics across the team, updating assets for consistency, and adjusting timing to fit a wide range of placements — from tall vertical displays to extra-wide billboards.

The project was both creative and highly technical, requiring careful attention to brand consistency and delivery standards while ensuring each variation worked seamlessly in its unique environment.

Client: Disney+
Animation Studio: BIEN
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Alisha Kramer
Art/Animation Director: Hung Le
Illustration and Design: Desmond Du, Dustin Scott, Allyson Schuman, Sidney Montes de Oca, Alejandro Imondi
2D Animators & Compositors: Desmond Du, Dustin Scott, Allyson Schuman, Sidney Montes de Oca, Alejandro Imondi

Out-of-Home Campaign