This explainer for Meta introduced the Variance Reduction System (VRS), a tool designed to ensure housing, employment, and credit ads are delivered without discrimination.

My Role: I focused primarily on design, developing styleframes that combined character-driven storytelling with abstract UI elements to explain the technical concepts. My work included establishing layouts, scene transitions, and character setups that matched Meta’s illustration system while keeping the narrative clear.

For animation, I contributed to select moments, shown above, including cel cleanup and assisting with interactive elements such as the hand scrolling on the phone. This project highlights my ability to adapt a large brand’s visual system into narrative-driven frames, balancing clarity with a consistent design language.

Client: Meta
Agency: Studio X
Animation Studio: BIEN
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Alisha Kramer
Art/Animation Director: Carlos Alegria
Illustration and Design: Magali Garcia, Catarina Alves, Allyson Schuman, Vanessa Santos
2D Animators & Compositors: Alejandro Imondi, Andrea Gendusa, Chris Saez, Allyson Schuman, Emanuele Colombo, Christine Le and Nzuri Parker