Hulu Hispanic Heritage Month

Branding + Motion Assets

Hulu commissioned a brand identity package for Hispanic Heritage Month, built around Sebastián Curi’s bold hand illustrations. The campaign needed to be both expressive and highly adaptable, working across Hulu and Disney-owned platforms.

My Role: I translated Curi’s hand sketches into vector assets with texture treatments that could scale across motion and design applications. I developed the color palette, created interstitial animations, and animated the hero logo animation. I also set up the graphics toolkit and authored usage guidelines, ensuring the assets could be applied consistently across Hulu’s brand ecosystem.

The video above shows the hero animation I worked on. Below are selected package elements and guidelines I created.

Client: Hulu
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Alisha Kramer
Art Director: Hung Le
Illustration: Sebastian Curi
Design: Andrea Gendusa, Catalina Rodriguez, Jesus Suarez,
Ana Criado Zahonero, Allyson Schuman
2D Animators & Compositors: Allyson Schuman, Alejandro Imondi, Lirio Ramirez, Catalina Rodriguez, Dustin Scott