Privacy Enhancing Technologies

Explainer

This explainer for Meta introduced trusted execution environments (TEE) and their role in protecting individual privacy while supporting advertisers’ needs.

My Role: I designed a set of styleframes within Meta’s prescribed brand palette and visual guidelines, focusing on clear, approachable storytelling. I also animated selected shots — the reel here highlights the sequences I contributed to, along with the styleframes I created below.

I was able to combine design and animation responsibilities, balancing adherence to brand standards with engaging, easy-to-follow visuals.

Client: Meta
Agency: Portal A
Animation Studio: BIEN
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Nicole Beyer
Art/Animation Director: Carlos Alegria
Illustration and Design: Allyson Schuman, Flor Tasso, Nico Picirilli
2D Animators & Compositors: Ro Congo, Jake Williams, Christine Le, Isaiah Shaw, Nico Picirilli, Allyson Schuman
Music/Sound Design: Joe Basile

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